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The author makes it sound like cover.com is a super intuitive domain name for an insurance company... personally if I heard 'cover' outside of the context of t
by melq 8y ago
The author makes it sound like cover.com is a super intuitive domain name for an insurance company... personally if I heard 'cover' outside of the context of this article I would not have made that connection at all. He does a pretty bad job of justifying a pretty bad decision, in my opinion.
- protomyth 8y agoI think bedding not insurance. I guess its a lesson on if the first thing to come to your mind is as common as you think or can you make an advertising hook that puts it into everyone's mind.
- warmblanket 8y agoOf course you think bedding, a cover is what you curl up in every night when you sleep
- tmikaeld 8y agoI thought album cover Edit: Why downvote a comment like this?
- ddingus 8y agoMy first thought was, "cover charge" and maybe some site that lists them and offers deals. "Looking for ladies night near you? Triple w cover dot com for more..." Hmmm, tough crowd. I guess 6 figure domain discussions trend that way. Definitely a reason to avoid paying for them. Check!
- all2 8y agoI have no idea. This was my first reaction as well. I agree with another comment in this branch: covered.com makes much more sense. A tagline like "we've got you covered" just flows naturally.
- jonknee 8y agoI thought sports betting. It's pretty generic.
- deleted 8y ago[deleted]
- Izkata 8y agoJust to toss in another: I first thought book cover, then later the full "Cover.com" (including the capitalization) makes me think of makeup.
- venantius 8y agoIn the UK it is mostly referred to as "cover", which makes me suspect that's the case in most of Europe as well.
- bipson 8y agoHm, UK is pretty much the only dominantly English speaking country in Europe, which makes we wonder why you suspect that. Even directly translated most German speaking folks would call it "insurance" or "being insured" first and "cover" (decken/gedeckt sein) having several equally specific meanings aside from insurance, and being mostly used by insurance selling/handling people. That aside, Non-English-speaking people would typically not associate English words with something in their daily life, besides programming maybe, i.e. if we have frequently used terms in our own language. So in this field I would say it is quite irrelevant for the rest of EU what term is associated with insurance in the UK (France and their disgust for any non-French word for example?).
- gk1 8y agoCasper, Nike, Box, Amazon, Apple, ... Are those all bad decisions?
- chadash 8y agoPretty sure that Amazon and Apple registered their names quite early in the internet frontier days when domains were not very expensive. Not sure what Nike paid, but they were already a huge company by the time the internet came along. There's a big difference between a conglomerate dishing out a large sum vs. a series A startup.
- gk1 8y agoMy point was about: > personally if I heard 'cover' outside of the context of this article I would not have made that connection at all. Names don't need to be literal or obvious.
- joeax 8y agoIf someone squatted Nike they could have sued and won the rights to the domain pretty easily, as it's trademarked. I remember reading about Volkswagen fighting for vw.com back in the 90's, and the company that owned it wasn't a squatter but an ISP and hosting company called Virtual Works. Yet Volkswagen won anyway.
- true_religion 8y agoI would have squatted on it as part of my relgious faith on the goddess of victory. No court would take it away from me, on the off chance that I was serious.
- rectangletangle 8y agoTo me at least covered.com would have been a better choice for an insurance company. Though the cost to benefit of $800k makes me seriously question if that money could have been spent somewhere else with better returns.
- at-fates-hands 8y ago> Though the cost to benefit of $800k makes me seriously question if that money could have been spent somewhere else with better returns. Do insurance agents still get residual payments on policies? I know after the first dot com crash, I was interviewing at insurance companies and that was a huge selling point to become an agent. If so, the ROI might not be so bad, but 800K is a huge nut to cover and I would agree is going to take a while to make back regardless. Not such a big benefit when you have to wait 20 years to break even.
- deleted 8y ago[deleted]
- jiveturkey 8y agoyeah, horrible decision and equally horrible article. too bad i can't short this company. and let's be clear. the domain name isn't so good that he doesn't have to write SEO articles like this one.