3 ms·

Actually the way you describe it Adobe didn't lose anything - they angered the people who already didn't care to upgrade, and supported the preferences of those

• ghaff 8y ago
  No disagreement. Aside from a few consumer and prosumer products, Adobe has always kept a hard line that their primary customer base is graphics professionals who are willing and able to pay for a premium product. At a time when retail software generally was dropping in price, Adobe maintained its pricing on most of its products. It's a strategy that's generally worked out pretty well for them during a period when business models around selling software have become much more challenging.