Don't forget that the sales narrative can also be _true_. In other words, giving context, perspective, and a vision is a necessary part of understanding the sol

Don't forget that the sales narrative can also be _true_. In other words, giving context, perspective, and a vision is a necessary part of understanding the solution you're providing. How many companies have been bought and sold to others' dismay? ("How can surveys be worth $8 billion?!?") Context.