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Most sales people I know pull from existing corporate collateral then tweak for particular opportunities. The reason is that good pitch decks can be excruciati
by hodgesrm 8y ago
Most sales people I know pull from existing corporate collateral then tweak for particular opportunities.
The reason is that good pitch decks can be excruciatingly hard to write. Writing includes the storyline (obviously) but also details like PowerPoint formatting. Relatively few sales people have the time or experience to do this from scratch.
- r_singh 8y agoI'd love links to some resources on how to make a great sales deck if you could share some
- hodgesrm 8y agoActually the OP is an excellent reference. Story-telling is a powerful rhetorical device. That said, you can't apply it blindly. You need to think about things like who is your audience and what punches their buttons. Here are two examples: * If you are selling to techies it helps to show though-provoking technology (demo or striking concepts) very early to catch their attention. Business value may or may not have much impact. * If you are selling an internal project to corporate execs it's common to have enough on the first two slides so that you can make the pitch successfully even if the conversation diverges from your agenda in the first few minutes. I would also ensure that they can read out how it will enhance their careers/position in the company pretty easily. Figuring out what to say in a pitch is an old problem that many people have worked on. The ancients had a surprisingly good grasp on solutions. It's worth glancing at what they had to say [0] along with modern views. [0] https://www.artofmanliness.com/articles/classical-rhetoric-101-the-five-canons-of-rhetoric-invention/ https://www.artofmanliness.com/articles/classical-rhetoric-1...