> If a company is negligent with user data and their customers actually do care about this issue, this company will either eventually improve or go out of busin

> If a company is negligent with user data and their customers actually do care about this issue, this company will either eventually improve or go out of business. 1. Knuddels is largely targeting minors 2. its customers are other companies not its users 3. in the real world there are externalities (like the network effect)