This is uniques? Ah, that changes things then ha. Although none of those graphs there list our uniques (I don't think? Don't match the figures I have here and G

This is uniques? Ah, that changes things then ha. Although none of those graphs there list our uniques (I don't think? Don't match the figures I have here and GA calls them "Uniques" explicitly, they're visitors in those graphs) we are definitely lower than the 8m SO has. I checked, the graphs you linked are visits. As of today our visits is at just shy of 11,000,000. Edit: Ah, you're right. I see, under "visitors". Yeah, that looks about right, we have closer to 3m uniques. So many different terms in stats :D I wonder what the value of uniques vs. page views is.