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When something is useful (even tangentially useful) and free, people tend to claim they love it, often with overly excited statements. Add a price and then the
by antaviana 8y ago
When something is useful (even tangentially useful) and free, people tend to claim they love it, often with overly excited statements.
Add a price and then the relationship changes.
Let me put an example:
It is like you go to a restaurant, you like a lot the food, which costed you $20 each for dinner. The value/price ratio is so outstanding and you recommend it to all your friends. Each time you see them.
Now go to the same cozy restaurant and have the exact same food, same service. But this time it costs $60 each. Your value/price ratio worsens a lot, and although the food is still as good, you do not see it the same way. Perhaps the service should be better at this price. Perhaps the food could be better presented. You start questioning. You do not recommend it to all your friends even when everything is equal except price.
With donations you are asking people to willingly change their value/price ratio just for the sake of it, without any kind of coercion such as impending interruption of service (such as an end of trial).
It does not work. It will never work.
Remove donations from your site asap, grow your users and once grown toa sizeable level think about which monetization model makes most sense for your users (i.e. consumers->advertising, businesses->paid subscriptions).