And the disgusting beauty of this is that the more bad companies use shotgun marketing, the more consumers are trained to only trust Apple. Why do people buy A

And the disgusting beauty of this is that the more bad companies use shotgun marketing, the more consumers are trained to only trust Apple. Why do people buy Apple? For many, they don't trust ANY other technology brand to provide a coherent experience. Every other tech brand from LG to HP to MS engages in shotgun marketing and thereby traumatizes customers and destroys their own market. The reason "free" became so popular in software is because so much bad software was made where users felt buyer's remorse so they just stopped buying. Free became the only way to get your product in people's hands. Apple has managed to avoid this with their quality control and lack of focus groups. This gives them credibility in a landscape where NO ONE ELSE is credible. And that is worth lots of money. Why only buy Apple? Because only Apple can be trusted not to sell you an aggravating hassle. People will pay twice as much for half the hardware specs just to get the Apple promise.