It's not that people don't want to ever be identified, it's that they don't want to constantly be identified and tracked with no way to opt out. This is also a

It's not that people don't want to ever be identified, it's that they don't want to constantly be identified and tracked with no way to opt out. This is also a false dichotomy: Google not tracking us online would not prevent it from verifying our true identities with regard to e.g. editing maps information.