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AOL didn't know it. Browser search deals didn't exist until after AOL shut down Netscape in 2003. The first browser search deals arrived in 2004.
by asadotzler 8y ago
AOL didn't know it. Browser search deals didn't exist until after AOL shut down Netscape in 2003. The first browser search deals arrived in 2004.
- coralreef 8y agoThat's right, Google was gaining popularity fast but few knew about the profit monster that targetted search advertising was. They IPO'd in 2004.
- carlivar 8y agoAOL was Goto's biggest customer. Later renamed Overture Services. That was well before 2004. Goto/Overture owned the patent on search advertising, which Google eventually settled legal proceedings regarding. And this is how Yahoo, when they bought Overture, got a bunch of Google stock if memory serves. Anyway here is the AOL search advertising deal, or one of them. 2000 and they certainly knew of it before that: https://www.ectnews.com/story/4194.html https://www.ectnews.com/story/4194.html