4 ms·
They did have an advertising cash cow, just not as a web page. Searching via a form directly embedded in the browser UI would end up being hugely valuable. Go
by coralreef 8y ago
They did have an advertising cash cow, just not as a web page.
Searching via a form directly embedded in the browser UI would end up being hugely valuable.
Google pays Apple ~$9 billion this year to remain the default search engine on Apple products.
- asadotzler 8y agoAOL didn't know it. Browser search deals didn't exist until after AOL shut down Netscape in 2003. The first browser search deals arrived in 2004.
- coralreef 8y agoThat's right, Google was gaining popularity fast but few knew about the profit monster that targetted search advertising was. They IPO'd in 2004.
- carlivar 8y agoAOL was Goto's biggest customer. Later renamed Overture Services. That was well before 2004. Goto/Overture owned the patent on search advertising, which Google eventually settled legal proceedings regarding. And this is how Yahoo, when they bought Overture, got a bunch of Google stock if memory serves. Anyway here is the AOL search advertising deal, or one of them. 2000 and they certainly knew of it before that: https://www.ectnews.com/story/4194.html https://www.ectnews.com/story/4194.html