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Pretty sure yes; after Safari started blocking third party cookies by default a few years ago, Google, Facebook, and Microsoft have all started supporting the o
by rm999 8y ago
Pretty sure yes; after Safari started blocking third party cookies by default a few years ago, Google, Facebook, and Microsoft have all started supporting the option to use first party cookies to get around this. As I understand it, they deploy code that stores tracking information on-site using first party cookies, then access that data directly.
https://digiday.com/marketing/wtf-what-are-facebooks-first-party-cookies-pixel/ https://digiday.com/marketing/wtf-what-are-facebooks-first-p...
https://searchengineland.com/google-analytics-adwords-response-apple-intelligent-tracking-prevention-282233 https://searchengineland.com/google-analytics-adwords-respon...
https://searchengineland.com/bing-ads-apple-intelligent-tracking-prevention-response-conversion-tracking-290763 https://searchengineland.com/bing-ads-apple-intelligent-trac...
Someone please correct me if my understanding of this is incorrect, I've been out the ad world for awhile (thankfully!)
- wagutina 8y agoThis is terrifying, thx for the answer