1% share is often an outcome of aiming at too large an initial market. I respectfully disagree with your concerns about starting too small. I would start as sma

1% share is often an outcome of aiming at too large an initial market. I respectfully disagree with your concerns about starting too small. I would start as small as possible and then scale up. "it doesn't matter how many potential customers there are...you have to communicate your product and its benefits to each of them individually." Once you get to reasonable share (e.g. 1/6) your existing customers will help you communicate it to other members of the niche.