4 ms·
A flipped and mirrored iteration of google's G as their logo doesn't really help to serve the cause.
by surgeisworking 8y ago
A flipped and mirrored iteration of google's G as their logo doesn't really help to serve the cause.
- GuB-42 8y agoI think that's the point. They want to offer the same things as Google (search engine, apps, ...) but in a way that respects privacy. So a logo with the same shape as the Google logo but with a different orientation makes a lot of sense.
- markstos 8y agoHaving your logo be not-Google doesn't clarify what you are, just want you aren't. What you would you expect out of the not-Nike brand? As Google evolves and changes, the meaning of not-Google branding becomes ambiguous. Does it mean the not-Google-from-2015 or the not-Google-from-2020? The definition of the "same things as Google" is involving constantly.
- Apocryphon 8y agoInterestingly enough, New Balance positioned itself to be the anti-Nike, touting its shoes as U.S.-made and not benefiting from exploited foreign labor. I read somewhere that the way their N logo is put on their shoes is meant to echo the Nike swoosh. And people have criticized that branding as insufficient, as well. https://www.businessinsider.com/new-balance-needs-to-redesign-2015-9 https://www.businessinsider.com/new-balance-needs-to-redesig...