So looking at this from a scientific perspective, essentially anybody can be a CEO (memories of that classic Dan Ackroyd/Eddie Murphy movie "Trading Places" com

So looking at this from a scientific perspective, essentially anybody can be a CEO (memories of that classic Dan Ackroyd/Eddie Murphy movie "Trading Places" comes to mind). Scientifically any theory about Zuck doing an "extraordinary job" is non-falsifiable. Why then should we read the innumerable puff pieces about why one person should be CEO and another person COO?