Palm oil is a great example of the Jevons paradox: http://en.wikipedia.org/wiki/Jevons_paradox http://en.wikipedia.org/wiki/Jevons_paradox Vegetable oil was e

Palm oil is a great example of the Jevons paradox: http://en.wikipedia.org/wiki/Jevons_paradox http://en.wikipedia.org/wiki/Jevons_paradox Vegetable oil was expensive and took a lot of land to produce, then the oil palm made it cheaper and produced more in less land. But now we spend more money on vegetable oil and cultivate more land than before.