For companies the size of facebook, it usually comes with disrupton of the whole industry making incumbants obsolete when people flock to the new behaviors. Th

For companies the size of facebook, it usually comes with disrupton of the whole industry making incumbants obsolete when people flock to the new behaviors. That’s in part what happened to Kodak / Polaroid, or Blockbuster, ot Blackerry / Nokia. That’s not competition per se as other companies aren’t chalenging the incumbant, it’s the whole landscape that changes.