Yes it does. Users of the platform today are uninterrupted by ads and have no reason to think about how the platform is mining their data -- many are unaware it

Yes it does. Users of the platform today are uninterrupted by ads and have no reason to think about how the platform is mining their data -- many are unaware its owned by FB. Depending on the intrusiveness of the ads, users may opt to move to another platform, which will lead to more people being pulled away from Whatsapp. FB will have to monetize aggressively to recoup investments and keep wallstreet happy, but users may not be very receptive to ads within their messaging platform.