Of course, there’s no large reason for them to switch from whatsapp. It’s reliable, free, has no ads and it’s encrypted. Yes, privacy is an issue, but most peop

Of course, there’s no large reason for them to switch from whatsapp. It’s reliable, free, has no ads and it’s encrypted. Yes, privacy is an issue, but most people don’t care about that all that much. What they do care about is being annoyed or paying. If they give people a reason to move by making the app significantly worse through ads then people will move, and once people start moving it will be fast. Sure, people will need to keep two apps around for a while to deal with stragglers, but that is a minor inconvenience that will become unnecessary fast. A free chat app does not have much lock in. Just look at what happened to e.g. MSN.