Facebook is the most expansive ad platform ever built. There are few fronts where it isn't the clear leader in capability. Advertising is problematic as a reven

Facebook is the most expansive ad platform ever built. There are few fronts where it isn't the clear leader in capability. Advertising is problematic as a revenue model for companies on the other side of that mile-wide moat. And if Zuck ever goes, the entire company goes with it.