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That is a very nicely formatted response. It--- at least to me--- proves my point that active user is not a useful metric, as all of those people have very dif
by SCdF 8y ago
That is a very nicely formatted response.
It--- at least to me--- proves my point that active user is not a useful metric, as all of those people have very different values and drive growth (or don't) in very different ways, and so have no use being clumped together.
We didn't even get to talk about differing user demographics or time, data by country, trends inside countries etc.
- mark212 8y agoYou could have made the same criticism about a magazine in 1965. They tout to advertisers how many “readers” they have and how readership is growing, and your criticism is “all I do is open it and flip through the pages; I don’t _read_.” Your value is not in reading the articles but in viewing the ads. For FB display advertising, you opened the app and viewed ads. Eyeballs captured! Value unlocked! Sure they’d rather have you spend 5 hours on the site, but even your slight attention is valuable.
- TekMol 8y agoThat's like saying 'pounds' is not a useful metric because it does not tell you 'pounds of what'.
- gaius 8y agoWhat weighs more, a pound of lead or a pound of feathers?
- King-Aaron 8y agohttps://www.youtube.com/watch?v=uH0hikcwjIA https://www.youtube.com/watch?v=uH0hikcwjIA