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Active users as a statistic reminds me of employment rate. It sounds useful, but it's not really that useful, because it's not really measuring the interesting

by SCdF 8y ago

Active users as a statistic reminds me of employment rate. It sounds useful, but it's not really that useful, because it's not really measuring the interesting thing, it just sounds like it is. For example, I think the stat you're quoting is monthly active users. If everyone used to engage with FB 20 times a day but now does so once a day (or once a week, or once a month) the active user count will stay the same, but the reality is very different.

TekMol 8y ago
Look at the daily active users then: https://www.statista.com/statistics/346167/facebook-global-dau/ https://www.statista.com/statistics/346167/facebook-global-d...
- SCdF 8y ago
  I get that's closer, but it's still not that useful, because it doesn't actually capture how people use the software and whether that's changing. People communicate with me via FB messenger, and I respond to them. Otherwise I don't use the app. Am I an active user? Once a day I open it, realise it's shit and vacuous, and importantly my SIL (the only person I still use it to keep up with) hasn't made any useful updates, so I close it 20 seconds later (this one is me, fwiw). Am I an an active user? I don't post anything, I just scroll through the same 200 friends I'd had for 10 years, with no movement or differing usage. Am I an active user? I don't use facebook as a social tool, I have no friends etc, but facebook groups are used in my area to buy and sell things. The second people move to another site I'd happily move. Am I an active user?
  - TekMol 8y ago
    Am I an active user? Yes Am I an active user? Yes Am I an active user? Yes Am I an active user? Yes
    - SCdF 8y ago
      That is a very nicely formatted response. It--- at least to me--- proves my point that active user is not a useful metric, as all of those people have very different values and drive growth (or don't) in very different ways, and so have no use being clumped together. We didn't even get to talk about differing user demographics or time, data by country, trends inside countries etc.
      - mark212 8y ago
        You could have made the same criticism about a magazine in 1965. They tout to advertisers how many “readers” they have and how readership is growing, and your criticism is “all I do is open it and flip through the pages; I don’t _read_.” Your value is not in reading the articles but in viewing the ads. For FB display advertising, you opened the app and viewed ads. Eyeballs captured! Value unlocked! Sure they’d rather have you spend 5 hours on the site, but even your slight attention is valuable.
      - TekMol 8y ago
        That's like saying 'pounds' is not a useful metric because it does not tell you 'pounds of what'.
        gaius 8y ago
        What weighs more, a pound of lead or a pound of feathers?
        King-Aaron 8y ago
        https://www.youtube.com/watch?v=uH0hikcwjIA https://www.youtube.com/watch?v=uH0hikcwjIA
    - metildaa 8y ago
      Pretty sure OP is a passive user, and is extremely susceptible to better tools for OP's needs coming along, eg: the current crop of buy/sell/trade apps/PWAs out there.
TheGrumpyBrit 8y ago
I think a better metric would based on actual user behaviour rather than a simple count. For example, the number of posts or comments across the network, or the number of friend requests sent (new connections made). I still use Facebook quite a bit, but I've definitely become more of a consumer than a participant - I don't think my own status has been updated in months. It's basically become YouTube/Reddit, but with content based on people I actually know rather than what's popular.

by SCdF 8y ago

TekMol 8y ago

Look at the daily active users then: https://www.statista.com/statistics/346167/facebook-global-dau/ https://www.statista.com/statistics/346167/facebook-global-d...

SCdF 8y ago
I get that's closer, but it's still not that useful, because it doesn't actually capture how people use the software and whether that's changing. People communicate with me via FB messenger, and I respond to them. Otherwise I don't use the app. Am I an active user? Once a day I open it, realise it's shit and vacuous, and importantly my SIL (the only person I still use it to keep up with) hasn't made any useful updates, so I close it 20 seconds later (this one is me, fwiw). Am I an an active user? I don't post anything, I just scroll through the same 200 friends I'd had for 10 years, with no movement or differing usage. Am I an active user? I don't use facebook as a social tool, I have no friends etc, but facebook groups are used in my area to buy and sell things. The second people move to another site I'd happily move. Am I an active user?
- TekMol 8y ago
  Am I an active user? Yes Am I an active user? Yes Am I an active user? Yes Am I an active user? Yes
  - SCdF 8y ago
    That is a very nicely formatted response. It--- at least to me--- proves my point that active user is not a useful metric, as all of those people have very different values and drive growth (or don't) in very different ways, and so have no use being clumped together. We didn't even get to talk about differing user demographics or time, data by country, trends inside countries etc.
    - mark212 8y ago
      You could have made the same criticism about a magazine in 1965. They tout to advertisers how many “readers” they have and how readership is growing, and your criticism is “all I do is open it and flip through the pages; I don’t _read_.” Your value is not in reading the articles but in viewing the ads. For FB display advertising, you opened the app and viewed ads. Eyeballs captured! Value unlocked! Sure they’d rather have you spend 5 hours on the site, but even your slight attention is valuable.
    - TekMol 8y ago
      That's like saying 'pounds' is not a useful metric because it does not tell you 'pounds of what'.
      - gaius 8y ago
        What weighs more, a pound of lead or a pound of feathers?
        King-Aaron 8y ago
        https://www.youtube.com/watch?v=uH0hikcwjIA https://www.youtube.com/watch?v=uH0hikcwjIA
  - metildaa 8y ago
    Pretty sure OP is a passive user, and is extremely susceptible to better tools for OP's needs coming along, eg: the current crop of buy/sell/trade apps/PWAs out there.

TheGrumpyBrit 8y ago

I think a better metric would based on actual user behaviour rather than a simple count. For example, the number of posts or comments across the network, or the number of friend requests sent (new connections made). I still use Facebook quite a bit, but I've definitely become more of a consumer than a participant - I don't think my own status has been updated in months. It's basically become YouTube/Reddit, but with content based on people I actually know rather than what's popular.