They speak with customers who have purchased product X. Although most T&C prevent sharing pricing information with others, customers will share that info with

They speak with customers who have purchased product X. Although most T&C prevent sharing pricing information with others, customers will share that info with Gartner. Want to buy product X, how do you know you’re getting a fair price? That’s where Gartner earns its value. Did you remember to negotiate for future price lock-in for “no greater than”? Gartner will advise you on what to look out for and how to negotiate your contracts. In a world with information asymmetry, Gartner helps deobfuscate the pricing.