This is common theme of Evan Williams startups. He starts a company to build new blogging platform because last one sucked. Enormous amount of head spinning mar

This is common theme of Evan Williams startups. He starts a company to build new blogging platform because last one sucked. Enormous amount of head spinning marketing is done to acquire millions of bloggers. Then the company is sold to suckers for few billion dollars. Most talent leaves and the sucker aquirer freezes the product in zombie state. Ev Williams then starts another blog startup because his last one sucked. Next up: Medium.com.