“There’s an unmistakable energy in all the designs that [Roger Excoffon] does” This type of analysis bugs me. Yes, with hindsight you can say it has "energy".

“There’s an unmistakable energy in all the designs that [Roger Excoffon] does” This type of analysis bugs me. Yes, with hindsight you can say it has "energy". Give this font in a controlled experiment with many "energetic" fonts to choose from and you'd not say the same thing. There is probably a word for this type of bias - perhaps confirmation bias? There is nothing more to read into this. When a font gets popular in local design circles, restaurants end up tangled in the whatever font trend it happens to be because the designers that they hire are from the same circle of influence.