YouTube both won and lost, because it was a startup operating in the legal grey zone. It was long before most content was commercial content, commercials, music

YouTube both won and lost, because it was a startup operating in the legal grey zone. It was long before most content was commercial content, commercials, music videos or other professional content most often clips or full videos of content people did not own copyright for. Sure, many people want to share their amateur content on the island with the most inhabitants. Neither Google other rivals or other startups had the gumption and survivor instinct to play this hand. If Google was the host or already owned YouTube when the DRM issues emerged and were being negotiated the copyright owners would have come after Google even harder, faster and more expensively. I say YouTube lost, because they needed to sell. When Google bought YouTube the business model and risks were better known. Months after Google purchased YouTube Viacom famously sued. By that point publishers were seeing benefits along with the costs.