I think it is interesting that a conservative think-tank uses the term 'studies' in their name. Disciplines with a <object of interest> studies title usually de

I think it is interesting that a conservative think-tank uses the term 'studies' in their name. Disciplines with a <object of interest> studies title usually denotes a theoretical kinship with Critical theory or generally adhering to a postmodern humanistic philosophy of science. The author is a professor of Family and Consumer Studies at University of Utah. That discipline is usually denoted Family and Consumer Sciences or domestic science. The same discipline being split between researchers favoring either a studies or science name is nothing new. But almost all examples I can think of involves a dispute between a hard/soft approach.[0] Which is not really the case here. So in my opinion would a generalist be excused from presuming that this institute is rooted in the liberal goals of critical social theory, instead of what it really is. I have no evidence that professor Wolfinger is nothing but a serious scholar. But it still smells a little like scholarly black hat SEO'ing to me. [0] Crudely said a soft approach involves a focus on theory, relativizing empirical evidence, and activism.