> If Starbucks starts making coffee 3x as good will people happily start paying $12 for coffee? When Starbucks entered the market here, their $5 coffee was abo

> If Starbucks starts making coffee 3x as good will people happily start paying $12 for coffee? When Starbucks entered the market here, their $5 coffee was about 3x the price of the status quo cup. Also, if businesses can't pay the market rate for labour (by definition, the money the employee can get in an open market is the market rate) then they don't have a sustainable business model.