I don't understand why the word "civic". Most of moderators work for commercial entities. They're there to make sure the entity remains business/customer friend

I don't understand why the word "civic". Most of moderators work for commercial entities. They're there to make sure the entity remains business/customer friendly. There's nothing related to citizenship in the raison d'être of that work. It's like saying that human resource mangement is here to make the people grow. It's not, growing people is just a side effect.