Those aren't "Embrace, Extend, Extinguish", that expression refers to taking an open system or standard and embracing it to get a marketshare (think IE for the

Those aren't "Embrace, Extend, Extinguish", that expression refers to taking an open system or standard and embracing it to get a marketshare (think IE for the web platform), extending it with proprietary features (like activex or dx-filters in IE) and then try to make those proprietary features such a defining part of the platform that all competition is "Extinguished". Nokia and Skype were both bought by MS and mismanaged. There is nothing about "Embrace, Extend, Extinguish" that applies.