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They supposedly have 2.2B MAU[0]. This is a huge number and it represents momentum, even if teens/younger people are abandoning it left and right these days. Th
by hardwaresofton 8y ago
They supposedly have 2.2B MAU[0]. This is a huge number and it represents momentum, even if teens/younger people are abandoning it left and right these days. The thing is, as much as younger people have caught on to why not to use Facebook, there are literal generations of greater fools out there who are lining up to get on it and figure it out. Let's say they figure it out twice as fast as the younger people did, that still gives a lot of time to FB to recover/pivot/do whatever.
Also as a side note, bigger worse companies than Facebook have existed and done more obviously terrible things and still exist. Good PR, skilled marketers/advertisers, and money can go a long way.
I think the tipping point for something like Facebook is if it gets broken up by a government force, I don't think it's possible for Facebook to reach it's tipping point solely by users leaving -- that's like saying junk food companies are likely to reach their tipping point once everyone realizes how bad junk food is for them.
[EDIT] - I completely forgot -- they also bought Instagram, which is just about the only place everyone is jumping off Facebook to. Snapchat fumbled their core value proposition, Tumblr is niche, Twitter is for flamewars and not as personal, Reddit is still relatively niche/nerdy. I don't know where people go when they quit FB if not Instagram.
This brings another point into view -- FB probably wouldn't even die from a max exodus of it's users, as long as it buys whatever competition is next up to take it's place.
[0]: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ https://www.statista.com/statistics/264810/number-of-monthly...
- mrweasel 8y agoHow are those 2.2B monthly active users counted though? Does a Messenger login count, does a Facebook login button on a third party site? If you counted users as someone who spend at least 30 minutes on Facebook.com (or their app) during a week, or said that an active user is someone who posted at least twice in four week, I doubt they'd have even close to that number of active users.
- hardwaresofton 8y agoI feel like if you apply the same stringent measurement you'd apply there to any other social apps, you'd still find that facebook is still leading the pack... The definition of an "active user" can get pretty contentious, but let's just say it's someone opening the application at least once in a month (which is a pretty ridiculous metric but works as a baseline) -- FB is in uncharted territory.