Facebook is, as I see it, in a constant struggle to "own" the social graph of humanity. Be it trying to make your friends coerce you into using it, be it buying

Facebook is, as I see it, in a constant struggle to "own" the social graph of humanity. Be it trying to make your friends coerce you into using it, be it buying other social networks (e.g. Instagram, WhatsApp). As long as they are successful in doing this and there is no other way to be "properly social" on the internet without them or their child companies, they win.