"And on that day you really want to be working on AdWords where the money is and not on the cool projects." Alternatively, on that day, you can find another co

"And on that day you really want to be working on AdWords where the money is and not on the cool projects." Alternatively, on that day, you can find another cool job at another geek-run successful technology company(if you are any kind of hacker, which you probably are if you are working on these cool projects). Once this happens, you probably don't want to keep working at Google and see a great company decline to yet another middle manager driven MegaCorp. (There is some debate on whether this process is underway there already).