It's definitely a branding strategy-- if you think about it, companies pay thousands if not millions of dollars in ad campaigns that don't "sell" anything. Thin

It's definitely a branding strategy-- if you think about it, companies pay thousands if not millions of dollars in ad campaigns that don't "sell" anything. Think product placement in movies, those logos in the back on some interviews, the banners around the field in football (soccer) matches, etc. They are meant to have you (consciously or subconsciously) simply think about a brand, and hopefully also associate it with something you might enjoy, like a good sports game or a character in a movie. Having you repeat the name of the company constantly in the intimacy of your home can only reinforce their brand for the better, and associate it with a helpful personality.