I have a feeling the reason why most companies just went with the clickwrap consent is because there isn't really an alternative right now. And it was the path

I have a feeling the reason why most companies just went with the clickwrap consent is because there isn't really an alternative right now. And it was the path of least resistance ('just add this popup and you're good') to 'conform' with GDPR. I'm about to have skin in the game as I'm working on an alternative (https://www.adsfromsource.com https://www.adsfromsource.com). Goal is to make advertising more respectful, both in regards to data privacy and in disallowing abusive/misdirecting/etc. ads.