3 ms·

I'm much more a fan of anthropomorphised voice assistants. Maybe it's because I identify as a socialist, but saying "OK [big brand], everytime is very grating.

I'm much more a fan of anthropomorphised voice assistants. Maybe it's because I identify as a socialist, but saying "OK [big brand], everytime is very grating. And "OK" is very awkward, "Alexa" for me is far easier.

jotm 8y ago
Yeah, it would feel more personal. Not sure why Google hasn't created some virtual persona like Siri and Cortana...
- iagooar 8y ago
  Because it's nerds building products at Google. Not even trying to be overly negative or critical here, just an observation. It can actually be seen as something positive in many ways (Android being super flexible vs iOS being more limited) YET (Android being less intuitive vs iOS being a lot more user-friendly).
  - tacomonstrous 8y ago
    >Android being less intuitive vs iOS being a lot more user-friendly This is a piece of received knowledge that in my current experience of both is no longer true.
    - deleted 8y ago
      [deleted]
- aylmao 8y ago
  It's definitely a branding strategy-- if you think about it, companies pay thousands if not millions of dollars in ad campaigns that don't "sell" anything. Think product placement in movies, those logos in the back on some interviews, the banners around the field in football (soccer) matches, etc. They are meant to have you (consciously or subconsciously) simply think about a brand, and hopefully also associate it with something you might enjoy, like a good sports game or a character in a movie. Having you repeat the name of the company constantly in the intimacy of your home can only reinforce their brand for the better, and associate it with a helpful personality.
thsowers 8y ago
"Computer" would work fine for me, makes me feel like I'm in TNG!
- JdeBP 8y ago
  "Comrade Computer", surely. amaccuish talked about anthropomorphization. Computers are people, too. (-:

3 ms·

I'm much more a fan of anthropomorphised voice assistants. Maybe it's because I identify as a socialist, but saying "OK [big brand], everytime is very grating.

by amaccuish 8y ago

jotm 8y ago
Yeah, it would feel more personal. Not sure why Google hasn't created some virtual persona like Siri and Cortana...
- iagooar 8y ago
  Because it's nerds building products at Google. Not even trying to be overly negative or critical here, just an observation. It can actually be seen as something positive in many ways (Android being super flexible vs iOS being more limited) YET (Android being less intuitive vs iOS being a lot more user-friendly).
  - tacomonstrous 8y ago
    >Android being less intuitive vs iOS being a lot more user-friendly This is a piece of received knowledge that in my current experience of both is no longer true.
    - deleted 8y ago
      [deleted]
- aylmao 8y ago
  It's definitely a branding strategy-- if you think about it, companies pay thousands if not millions of dollars in ad campaigns that don't "sell" anything. Think product placement in movies, those logos in the back on some interviews, the banners around the field in football (soccer) matches, etc. They are meant to have you (consciously or subconsciously) simply think about a brand, and hopefully also associate it with something you might enjoy, like a good sports game or a character in a movie. Having you repeat the name of the company constantly in the intimacy of your home can only reinforce their brand for the better, and associate it with a helpful personality.
thsowers 8y ago
"Computer" would work fine for me, makes me feel like I'm in TNG!
- JdeBP 8y ago
  "Comrade Computer", surely. amaccuish talked about anthropomorphization. Computers are people, too. (-: