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The Amazon store I ran when I worked for a VAR was the best lead generation tool the company I worked for had ever found. I sold a part that if you bought indic
by lozaning 8y ago
The Amazon store I ran when I worked for a VAR was the best lead generation tool the company I worked for had ever found. I sold a part that if you bought indicated to us that your annual IT spend was minimum 150K a year, and I sold dozens of these parts a week. Most companies have a customer acquisition cost, we got paid to get new customers.
It's super against Amazon's TOS for resellers to contact customers outside of Amazon controlled channels, but I never lost a lot of sleep over it, and dont think people were buying much 3PAR storage off amazon anyway.
- guiambros 8y agoThat is likely the model of many resellers on Amazon Marketplace. Some products are so cheap (including free shipping) that they must be making money by selling my information to direct marketers. I recently started making up random names when buying from Amazon Marketplace, to see if I can spot a pattern of who's buying and who's selling databases. I'll know better in a few months...
- dvdbloc 8y agoPlease report your findings. This sounds like great research.
- ikeboy 8y agoSeems unlikely. What's more likely is people launch products at a loss in hopes of getting good reviews and expecting to be able to raise prices later. People are fine losing money for months to build up a product. Could also be bad quality, liquidating goods on failed launches, etc