cash is a pretty terrible gift for people who give each other presents on a regular basis, unless the relationship is not reciprocal. if you and your friend jus

cash is a pretty terrible gift for people who give each other presents on a regular basis, unless the relationship is not reciprocal. if you and your friend just give each other $50 on Christmas, it's sort of pointless. if you give your friend a $50 gift card, now they have to go get themselves something nice that they wouldn't have purchased otherwise.