I'm under the impression at least part of Apple's unusual behaviour this year (e.g. no longer reporting sales) is down to the XR. From what I can see, the XR (

I'm under the impression at least part of Apple's unusual behaviour this year (e.g. no longer reporting sales) is down to the XR. From what I can see, the XR (or its successors) are to occupy the role the SE previously had, and the iPhone 7 has now. It's a long game that plays out two years from now (by which point they couldn't abruptly introduce a one camera, 720p LCD screen without it looking very very much like the 5C). With a selling price of $800, I can't imagine they expected many people to buy it over (1) keeping their current phone or (2) paying a few hundred more for a flagship model. Once you go that high in price the difference makes less and less.