Apple went on record as making their next environmental push for longer lived devices, now that they hit the 100% renewable energy goal. Given that goal and the

Apple went on record as making their next environmental push for longer lived devices, now that they hit the 100% renewable energy goal. Given that goal and the performance boost that iOS 12 brought for older devices, lower unit sales are inevitable. On the plus side, we might get a break from the annual IS APPLE DELIBERATELY MAKING IOS SLOW SO YOU'LL BUY A NEW PHONE??? stories, so it's a trade-off. Their plan seems to be making it up on services and pushing app subscriptions over 1-time purchases.