Well said, although I would trade "ignorance" for "incompetance." People in business have to regularly make decisions outside of their comfort zone. That means

Well said, although I would trade "ignorance" for "incompetance." People in business have to regularly make decisions outside of their comfort zone. That means they often start as ignorant, not incompetent. As for the thread at hand, I second the answer that Gartner exists to provide executives a backstop of something goes wrong. People dont often get fired for buying something in the magic quadrant.