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The solution is to replace the cookie consents with an explicit form where users select their interests, so that the publisher can request ads tailored to the u
by buboard 8y ago
The solution is to replace the cookie consents with an explicit form where users select their interests, so that the publisher can request ads tailored to the user. It's a lot more transparent and it can save a lot of publishers in the EU which are now at a dead end. (People who think that donations/subscriptions will save websites are deluded. Tracking is bad , but targeted advertising is not. Advertising is a perfectly valid model but context-based advertising is horrible - i know because i ve been seeing and serving those "russian bride" and "click here to get iphone" ads since May).
- reitanqild 8y ago> context-based advertising is horrible - i know because i ve been seeing and serving those "russian bride" and "click here to get iphone" ads since May). Doesn't exactly seem like you got context-based ads but rather completely pointless ads?
- buboard 8y agothats what you will get if you have anything other than a blog, though. I bet news websites have the same problem. Reporting about a death doesnt mean you want to advertise coffins.
- reitanqild 8y agoAnd there is the problem: It seems Russian bride distributors and few others pay best. And media houses seems to don't care that this is intellectually and emotionally insulting to their readers. Had they put slightly more effort into this they might have had a nice income from non-spammy ads like they have in print.