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How can you be opt-in and be optional at the same time?
by hartator 8y ago
How can you be opt-in and be optional at the same time?
- jimsmart 8y agoI'm not the parent poster, but I suspect here 'optional tracking' is taken to imply that they should not serve a 'Sorry we have no content to serve you, because you have not opted-in to our tracking' page, but should instead serve the content minus the tracking when one doesn't opt-in.
- merijnv 8y agoConsent-based personal data processing must be optional. That's pretty explicit in the GDPR. You cannot predicate service on a user opting-in (consenting). That's not consent. That's coercion, and the GDPR pretty explicitly bans it. "But how can we monetise our service if we can't get paid via exploitation of personal data of our users?" Don't know, don't care, not my problem. The ad industry has proven itself incapable of self-regulation, so the GDPR explicitly destroys this entire business model. Figuring out a new that works is the industry's problem.
- exergy 8y agoPrecisely. What everyone forgets is that one of the biggest debacles with adtech was their inability to even guarantee that no malware was being fed with the ads. That's how bad it had gotten. It will take a long, long time before I have any sympathy for digital advertising.