Drop.io has very interesting technology; I think it deserved more than a talent acquisition. Their company had a positioning problem. They built a platform th

Drop.io has very interesting technology; I think it deserved more than a talent acquisition. Their company had a positioning problem. They built a platform that did something very unique (abstracting the coolest features from XMPP into an HTTP/RESTful API) and yet the takeaway for most people is that it's "a file sharing service." Had the Drop.io team done a better job communicating their value proposition to developers with clarity and aggressively positioning their service, I think they could have had a big following.