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That is a wrong analogy. If you are a retailer competing with Amazon you should be building a competent tech team in-house with some external help if need be ra
by indogooner 8y ago
That is a wrong analogy. If you are a retailer competing with Amazon you should be building a competent tech team in-house with some external help if need be rather than relying on fuzzy reports to choose vendors. This is a quick-fix and makes it easier for vendors to fool you (knowing you have no tech competence). Don't reinvent everything but at least be competent enough to choose which supermarket to go to, which veggies to eat, which detergent/battery to use.
- goatherders 8y agoI disagree with your entire post. If you are a retailer competing with Amazon then the cost of building a competent tech team in house will bankrupt you. And if you are a retailer competing with Amazon you need a LOT of insight from the market to find ways to compete. It's almost impossible to hire that insight in a reasonable time frame but very possible to find consultants who can help.
- monkeydreams 8y agoThis is a question of comparative specialisation. Why learn how to grow an amazing garden, invest hundreds of hours in working that garden, to save a few hundred dollars (and losing the opportunity to earn tens of thousands of dollars) if you can just go to supermarket and buy food? Why hire a strategic analyst with executive experience for 5 years if all they are going to tell you is 5% more than a Gartner consultant can offer you for 1/10th the annual salary? To use your analogy, why should this hypothetical retailer hire an in-house team if they can get everything they need from another party for cheaper, with a small opportunity cost? And why is knowing which detergent to purchase making you any less reliant on the comparative specialisation of the supermarket?