I was just going to say the same thing. It works even better when you play up to a small group's beliefs. Or even better when you confirm something a larger gr

I was just going to say the same thing. It works even better when you play up to a small group's beliefs. Or even better when you confirm something a larger group aspires to, but wants an excuse to get out of. The bike lanes video is the perfect example. - It plays to the belief of bikers that the city doesn't care about them and keeps ruining bike lanes. "SEE?! How difficult it is to be a biker in NYC? This is what we deal with everyday!" - It plays to the belief of people who want to be bikers (it is a healthy hobby after all), but want a convenient excuse for it. "SEE!?! This is why I don't bike - there are obstacles everywhere!" There's something of the hero/martyr complex in there as well ("I'm a hero because I bike to work despite all the obstacles") Same with the iPod video. It confirms the biases of the Apple haters (and there are plenty of them) as the company being closed and anti-consumer.