A while back I would run affiliate offers of different variety on Facebook and I discovered something interesting. A lot of times it wasn’t about a particular s

A while back I would run affiliate offers of different variety on Facebook and I discovered something interesting. A lot of times it wasn’t about a particular spin on the subject you are trying to promote, and more about how many people like and share your comment at a continuous rate. My suspicion is that it takes a few special accounts to share content with a few more special accounts and do this just enough times for things to go viral. What do I mean by special? Accounts which have friends/followers with the same mindset who are likely to also share the content. It’s like going out in the forest and walking into 5 spider webs in a row to get really pissed. It takes a consecutive successful event chain to trigger a viral reaction. I put this theory to the test by promoting the same exact affiliate message under the guise of some fun content several times over the course of the week, at different times of the day. Results were almost predictable. One message might go viral if shared at a time when more people were sharing as initial “seeders” (basically your content is shared quickly at first). Another exactly the same message would not take off when the seed rate was too slow (likely due to uninterested people who were shared to from likeminded people). I could get 2 out of 5 identical messages to go viral given a fast seed rate with some luck.