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>> They provide as much of a sanity check for enterprise/commercial IT decision making as a customer desires. Exactly. No-one gets fired for buying the vendor

>> They provide as much of a sanity check for enterprise/commercial IT decision making as a customer desires. Exactly. No-one gets fired for buying the vendor in the top-right corner of a Gartner matrix... I'm also amused by vendors (often start-ups) releasing PRs about being listed in a Gartner Hype Cycle report. "Look we're here, at the top!". i.e. overhyped...

rchaud 8y ago
> I'm also amused by vendors (often start-ups) releasing PRs about being listed in a Gartner Hype Cycle report. It's outside validation, which to a prospective customer is more useful than those "content marketing" pieces these companies put out, which are usually thought pieces about problems in the target industry. Of course, they make sure to liberally sprinkle references to their own SaaS and how cheap and easy it is to switch from your existing BI/CRM/cloud solution.