I've worked on the most popular apartment (i.e. multi-family) price optimization software in the past. Those market prices are used in the forecasting models (t

I've worked on the most popular apartment (i.e. multi-family) price optimization software in the past. Those market prices are used in the forecasting models (they are even obtained in some cases by teams calling complexes manually and asking for prices since they are not advertised). You can't easily obtain this data on your own, because these prices are only disclosed to larger entities for aggregating, they don't advertise them much. Essentially you forecast to optimize for mid-ninety percent occupancy and factor in market comparisons (with models to determine similarity) to come up with a price combined with lease lengths. It's ruthlessly capitalistic and primitively supply and demand oriented. In fact, you can do pretty well even without neighboring market data and only paying attention to yourself. I've watched my own software used to raise my rents often. The system works very well and makes landlords lots of money, but it is incredibly simple once you have the data.