Yes, exactly. The article points out one aspect of Casey's videos, but I think it's a minor one. Casey is probably as talented as the most talented directors in

Yes, exactly. The article points out one aspect of Casey's videos, but I think it's a minor one. Casey is probably as talented as the most talented directors in Hollywood. So asking what makes them viral is like asking why a director's movies are successful. (It's a useful thing to study, but it's a difficult endeavor.)